From a single planter to a growing movement

Upperbloom began with something simple: a single planter on Sam’s balcony in Amsterdam. It transformed an empty corner into a calm, green space that instantly felt alive. That small change revealed something big – how much impact greenery can have, and how few people truly make use of it.

What started as an idea to bring more nature into the city soon became a mission. We wanted to help businesses create outdoor spaces that draw people in, make them feel connected and keep them coming back. Today, Upperbloom designs and maintains green spaces for hospitality, retail and office clients, making every terrace or courtyard as effortless as it is atmospheric.


Together with Tom, Sam turned that first idea into a growing company caring for thousands of planters across the Netherlands and Belgium. Each project is tailored to its surroundings, reflecting the rhythm of the seasons and the character of every brand.

Now, together with Steve, that same vision is taking root in London. A city where atmosphere shapes experience and where design defines success. Here, Upperbloom brings its thoughtful approach to greenery to some of London’s most inspiring spaces, helping venues, hotels and offices bring life to the places where people meet.

At Upperbloom, we believe greenery is not decoration. It is connection. We create outdoor spaces that feel alive, places that draw people in and make every guest, visitor or colleague want to stay a little longer. With seasonal planting, smart irrigation and complete care, we take the work off your hands, so you can focus on what you do best.


Because creating greenery is one thing. Keeping it beautiful is what we do best.

Greenery starts with a good conversation

Come and meet the team behind Upperbloom. Discover how we work, what drives us and how greenery can elevate your space. We are here to share ideas and explore what’s possible together.